The Full Monthly Premium Edition
The Full Monthly Premium Edition Big corporations
To improve your website’s SEO performance, you have three options: Improve the quality of your content, optimize the website’s text elements (on-page SEO), or increase the number of backlinks that direct to your website (off-page SEO). In this article, I’m going to show you how to do the latter.
As the founder of two full-service digital marketing agencies, I’ve helped countless customers rank their websites on the first search engine results pages (SERP) by improving their off-page SEO. To help you boost your ranking, I’ve put together a brief guide to scoring valuable backlinks in only a week, without triggering Google penalties or resorting to black hat techniques.
1. Write guest posts.
Authoring a guest blog post or two is one of the best methods for scoring backlinks from highly respected outlets in your field. To write a guest post, query the webmasters or editors of some of the websites and blogs with the highest domain authority scores within your niche. Politely introduce yourself, and ask them if they would be willing to publish a guest blog post for free on their website in exchange for a dofollow backlink.
However, you should be careful not to veer into black-hat SEO territory when publishing guest posts. Posting low-quality blog articles on content mills or private blog networks (PBNs) is one of the easiest ways to rack up Google penalties, which negatively affect your website’s ranking.
2. Use social media (and Reddit) to your advantage.
Your social media platforms should already link to your website. However, Reddit is one of social media’s unsung heroes when it comes to scoring backlinks. With an Alexa rank of 19 (at time of writing), Reddit is one of the most widely used and trusted sources for information online. Better yet, it’s a wellspring of niche communities dedicated to common interests.
No matter what niche your website or business finds itself in, chances are there’s a large community of Redditors dedicated to discussing it. With a free account, you can post on dedicated message boards on Reddit (called subreddits) and add links to your website.
3. Promote your best content.
You can’t expect backlinks to organically arise without a little nudge. To spark discussion around your content, take one of your best blog posts, and share it around to your network, social media following, and friends and family. Kindly ask them to share your content if they find it to be useful.
Second, email or direct message authority figures and bloggers within your niche, and ask them if they would be willing to review your content. Many top bloggers and influencers send email blasts to their followers that include links to content they’ve found useful or insightful — by pitching your content to them, you can ensure that your content is included.
Fix broken links.
Perhaps the fastest way to score high-value backlinks is to offer to fix broken links that exist on domains within your niche. This method involves contacting webmasters and reporting links on their website that lead to HTTP 404 errors or point to irrelevant or outdated content.