Web 2.0 Blogs
Anatomy of Powerful Web 2.0 Links
When broadly considering the potential impact a link has on your website’s ability to rank for keywords, there are two useful metrics to use. Domain authority (DA) is used to estimate the overall power of the hosting domain, taking into account it’s backlink profile.
Page Authority (PA) is used to estimate the overall relevancy and power of the individual page a link comes from, as measured (largely) by its own backlinks.
Essentially, these two metrics can provide you with an estimate of how powerful another website is holistically, as well as how powerful any individual page might be. In the context of Web 2.0 sites, they almost always have a high DA rating since they’re hosted on a major third party domain such as WordPress.com or Blogger.com.
For example, the domain myweb2blog.wordpress.com essentially has the same DA rating as wordpress.com. Initially, Google got tripped up by this approach but has pretty much normalized the weight they give these types of links initially.
A fresh web 2.0 backlink will have a high DA rating, but almost always have a PA rating of 1—indicative that it’s likely never to rank without support. The key to leveraging the power of Web 2.0 websites is building additional backlinks to them to strengthen their page authority. This is called tiered backlinking and can have a tremendously positive effect on keyword rankings.
that are trying to gain top search engine results, no matter if your site is about furniture, “pet food” or in any other niches, your website ranking will be improved radically and your number of customers will increase substantially.